FAH102H1 Lecture : Intellectual Paradigms + Thinkers II

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22 Jun 2011
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While most paradigms look at the meaning of a work, semiotics looks at why/how meaning (+interpretation) is even possible. Study of science (words, images, sounds, gestures, objects, ideas) -> how they represent things. Signs art part of a system or structure. Science is possible not bc of any inherent meaning, but because signs are part of a system/structure. There are rules to communication/expression that underpin all cultures. Shifts from the producer to the system that allows expressions/interpretations. The viewer is a conduit through which meaning flows. The most influential ideas for art history come from: sassure: linguist. Proposed that linguistic analysis could provide a basis for semiology. Langue: wider system in which these utterances are located. Word tree (the literal form of the word on the page, its sound, etc. ) Signified: the concept to which the sign refers. The relationship between these two is arbitrary; but the signifier is accepted + used.

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