GGR252H1 Lecture Notes - Geomarketing, Distance Decay, Choropleth Map
11 Jan 2013
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Demand (market) group of individuals, or something demanding something (wants) Nature of market/nature of demand (composition of market) marketing: How do we best reach the consumers of goods and services marketing geography: Location relative to market they are trying to appeal to. Relating to social media; use of automobiles and the compare and contrast to the public infrastructure such as transportation. Newer generation is changing yet again due to social media. Patterns of spatial distribution (see if there is anything to be seen) Distance decay (further you get from the pump, fewer deaths) Further away from mall, less people from that area will actually go to that mall. Anomilies and outliers on a map (accept anomalies to test hypothesis) Shopping malls halfway from suburb to downtown (interception) like sherway, yorkdale, intervening opportunites to intercept shoppers. Choropleth map (shaded darker as income (density) rises) Higher the value the darker the map shade (conventional definition)
