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March 28th lecture.docx

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Stephen Swales

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March 28 lecture: o The market- a market is a set of consumers o How do we usefully describe a market? o Spatially: bounding a spatial market o Population size: numbers, distribution and density, population change o Socioeconomic status: income, education, occupation o Demographics: age, sex, lifecycle, population pyramids o Ethnicity: ethnic origins, language, religion, birthplace o Lifestyle: combinations of above (ex. Yuppies) o Consumer behavior o Exam- part A: definitions (define 3 concepts of 4/retail significance), part b: essay question choice of 1of two, part c: technical question-- bring calculators, pencils, protractors etc. o Map of Texas compared to Toronto- they differ by how the income “dots” on the map are clustered on the Toronto map and spread out across the Texas map o Toronto cluster downtown o Gives an idea of the development in Toronto o GTA map- showing the darker the shade the higher the income o With wedges of higher income and circle of lower income near downtown o The income tends to form in these linear wedges o These lines are affected by transpiration (highway network or sectorial areas) o Focus of dt transportation enhance the linear wedges o Generalizes the ideas of where to find certain economic groups o Toronto is a green city, because… there are 6 rivers that run north south (ravines separate areas-enhancing the wedges again) o CMA average can help to give income patterns as well o Census track can also pick out this information o These ideas suggest are represented in models- circle concepts; Hoyt gives sectorial model, and Harris and Ullman gives mutli-nuclear o Concentric circle patterns—Burgees in Chicago o These models suggest land use and income groups o You can expect to see general distribution o Another measure of economic status- education and occupation o Every step increase in education = increase in income o Family expenditures- depend on income groups o Advertisers want
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