GGR252H1 Lecture Notes - Data Mining, Radio Frequency, Distance Decay
Document Summary
Postal code not full address, unique to that location. For full address you need full information. Postal code also accurate enough: postal code traditional way to get information, what"s the goal, what"s the method and why, loyalty cards or affinity cards- points; they get your info and know your purchases. This information is very important to them. Dippers and beer; men buy both usually at the supermarket; the psychology is interesting (text) These approaches are based on early work of applebaum, differ from the normative approaches such as huff and theissen because they measure the actual performance (penetration) of the store rather than suggest what should be given certain assumptions. To apply: data on costumers who actually use the stores from specific areas (ex. Data collection: sampling, sale slips, in store contests, registrations, credit cards, For the same spatial units (census track) the total number of potential customers (from census)
