Marketing Geography Lecture #1 (January 10 , 2013)
Marketing: How to best reach the consumers of goods and services
Marketing Geography: How to locate to best reach the consumers of goods and services
QUESTION: Why do most restaurants fail within a few short years?
Restaurants, very risky business
Why they fail?
Main reason: choosing the wrong location
Case Study: Snow’s Study of Cholera Households
More deaths around Broad Street
Hypothesis: something is wrong with the water pump on broad street
When the pump is shut down, the deaths dropped
Intervening Opportunities what is it ?
How did people that did not live near the contaminated pump die? (Possible reasons)
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