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Marketing Geography Lecture #1.docx

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Stephen Swales

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Marketing Geography Lecture #1 (January 10 , 2013) Marketing: How to best reach the consumers of goods and services Marketing Geography: How to locate to best reach the consumers of goods and services QUESTION: Why do most restaurants fail within a few short years?  Restaurants, very risky business  Why they fail?  Main reason: choosing the wrong location Case Study: Snow’s Study of Cholera Households  Cluster patterns  Distance decay  More deaths around Broad Street  Hypothesis: something is wrong with the water pump on broad street  When the pump is shut down, the deaths dropped  Intervening Opportunities  what is it ?  How did people that did not live near the contaminated pump die? (Possible reasons) o Worked ne
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