GGR252H1 Lecture Notes - Census Tract, Movie Theater, Winona Ryder
Document Summary
Why do most restaurants fail within a few short years: do not select the right location relative to their target market, retail chain = 4 or more stores in the same line of management and/or ownership. Tend not to go out of business. If they do, then they can pull back and have presence elsewhere. Traditional family store is a typical independent. Three considerations of marketing geography: climate change. Must consider the human attributes in conjunction with the physical attributes. Rising water levels are a product of climate change. Due to water expansion when the water warms. Can afford to mitigate or adapt: place and landscape. Level of mobility of the population, goods, ideas, things: church or cathedral. Almost always the tallest building in a medieval town. Most physically, culturally, politically, and socially dominant: location analysis feature. Must identify the retail market (the demand)
