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Lecture 10

GGR252 Lecture 10

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Stephen Swales

March 18, 2014 GGR252 Lecture 10 - The geography of demand o A market is a set of consumers o How do we usefully describe a market? ƒ Spatially o Bounding a spatial market (e.g., institutional, natural, range, competitive) ƒ Population size o Numbers, distribution, density o Population change ƒ Socioeconomic status o Income, education, occupation ƒ Demographics o Age, sex, life cycle o Population pyramids ƒ Ethnicity o Ethnic origins, language, religion, birthplace ƒ Lifestyle o Combination of the above characteristics (e.g., “Yuppies”) ƒ Consumer behaviour o Awareness space o Activity space o Mobility o Sources for market area data ƒ Census, FSA, household expenditure, customer spotting (e.g., affinity cards), NHS - Four major extended urban regions in Canada that capture most of the population o Golden Horseshoe o Southwestern BC o Calgary-Edmonton corridor o Montreal - There is a theme of market concentration, but there are regional differences - There are barriers in terms of distance in the regions/populations from each other (e.g., physical geography: mountain ranges, islands; cultural/bilingual geography) - CMA = largest urban places with at least 100,000 people; vary in size o Canada has a vast geographic territory, but most of us live near the southern border o Edmonton is the only CMA that is distant from the US border - There are 33 CMAs in Canada, which captures 70% of the (high income) population o BC = 4 o Prairies = 5 o Ontario = 15 (14.5) ƒ Ottawa is shared between two provinces o Quebec = 5 (5.5) o Atlantic = 4 - Intra-urban population distribution o Distance decay o Density crater o High commercial density and low residential density in CBD ƒ Commercial uses can outbid residential uses o Density profile ƒ Decrease in population density with increasing distance from CBD ƒ Population density in CBD > central city > suburbs - How can a population change? o Migrant change= emigration and immigration ƒ Youthful people with children are more likely to migrate o One area loses the youthful migrants and the children of the migrants o Another area receives the youthful migrants and the children of the migrants o Natural change = birth and death - Relationship between income and education is closely related o Females with similar levels education as males will generally make less money o Anomalies ƒ Low level of education
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