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Lecture #2 Notes

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Stephen Swales

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Marketing Geography 2 Stephen SwalesThe Impact of Changing MobilityEmphasize the general set of time when population becomes more mobile that the pastIncrease retail activities more trend set ex Small number if large hospitalMegacomplex regional shopping malls people travel furtherHow far travel to work postal code census tractMigration to suburbs variablesModern Canadians vs Old Mennonite 1960sThe Old Mennonite use traditional technology no cars no electricity and no appliances of thfancy clothes Their buying habitstravel patterns replicate 19 century conditions Restricted to by horses and buggy they shop in the nearest communityTheir neighbors are modern farmers part of the mass culture of North America They drive long distance to shop in the largest centerparticularly for such shopping goods as clothes though less so far convenience goods such as foodLeft travel further while right travel nearby distance decay much more sensitive to distance friction whyThe influence of automobile adopted by modern household rapid adaptation by the average household in the 50s used intensivelyNorthern part are passing over intervening opportunities until reaching destination large circle big shopping opportunitysignificantGravity model social physics people are attracted to go larger cent
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