Class Notes (809,509)
Canada (493,754)
Geography (945)
GGR252H1 (74)
Lecture 2

Lecture 2-January 15

2 Pages
Unlock Document

University of Toronto St. George
Herbert Kronzucker

Lecture 2: January 15 Francophone Yuppies in Ottawa: French speaking, young professionals N You can find this information from census. CMA: census metropolitan area (need at least 100,000 people) N Toronto CMA is larger than city of Toronto, goes to Lake Simcoe and east and west. N If a part of city commutes to bigger city than that city is part of CMA. N Census tracts are smaller than CMA (about 4,000 people) and is homogenous. N Only 5 census tracts in Ottawa have French speaking, young adults, and professionals. N CLUB MED: resort company interested in these people. They are French company. Most of travel in French speaking locations but now less important. Now they have mini villages where they can leave their kids because the target market has changed. Why Target Market? These are locations where they advertise most strongly so can use less money on advertising and make more money (successful). Eg advertise on routes of these people to work (in bus shelters). Ecological fallicy: the 5 census tracts found: the 3 characteristics a703930.088,7LO17429K08,20 household (from the CLUB MED example). Note Here Marketing Geography 1. Geography: Approaches to the discipline: N Humankind and environment. Environment impacts human activity and vice versa. N Regionalplace (landscape)- product of physical setting and human activi
More Less

Related notes for GGR252H1

Log In


Don't have an account?

Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.