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Lecture 2

Lecture 2-January 15

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Herbert Kronzucker

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Lecture 2: January 15 Francophone Yuppies in Ottawa: French speaking, young professionals N You can find this information from census. CMA: census metropolitan area (need at least 100,000 people) N Toronto CMA is larger than city of Toronto, goes to Lake Simcoe and east and west. N If a part of city commutes to bigger city than that city is part of CMA. N Census tracts are smaller than CMA (about 4,000 people) and is homogenous. N Only 5 census tracts in Ottawa have French speaking, young adults, and professionals. N CLUB MED: resort company interested in these people. They are French company. Most of travel in French speaking locations but now less important. Now they have mini villages where they can leave their kids because the target market has changed. Why Target Market? These are locations where they advertise most strongly so can use less money on advertising and make more money (successful). Eg advertise on routes of these people to work (in bus shelters). Ecological fallicy: the 5 census tracts found: the 3 characteristics a703930.088,7LO17429K08,20 household (from the CLUB MED example). Note Here Marketing Geography 1. Geography: Approaches to the discipline: N Humankind and environment. Environment impacts human activity and vice versa. N Regionalplace (landscape)- product of physical setting and human activi
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