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Lecture 3

Lecture 3-January 22-The Importance of Marketing and Retailing

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Department
Geography
Course
GGR252H1
Professor
Herbert Kronzucker
Semester
Winter

Description
Lecture 3: January 22 The Importance of Marketing and Retailing %K00;0O452039,3011L.L039L897L-:9L4341J448,3807;L.08 +4Z94-08970,.K.438:207841J448,3807;L.08 Marketing Geography: Primarily concerned with commercialretail location in reaching the consumers of goods and services. Essentially an economicbusiness emphasis; but much more complex than just an economic exchange. 1. Economic a) Sector shift model b) Share of employment c) Employment opportunities 2. Social, Cultural, Lifestyle Valuesnormspreferencesprejudiceslifestylepersonal expression 207L.,L8,8K455L3J2,OO Logos, brands, status, mobile billboards, branding fashion. (attaching brand names to other retail areas such as nike on car) We are mobile billboards by wearing brand names. $K459LOO4:745 3. Urban Landscape Retailcommercial activities dominate most accessiblevisible landscape. Ie on highway commercial ,70,89K0439K,;0Z,OO8-O4.NL3JL9-:9708L039L,O,70,8K,;09K029470:.034L80 #09,LO.K,L38 can test in smaller markets, ie in London, Kingston because they are average, less diverse markets so if it works there then it will theoretically work anywhere. Also can be highway bypass from Torontonians. 4. Psychology of Retailing
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