Marketing Geography Lecture 1
Professor: Stephan Wales
Marketing: how to best reach the consumers of goods and services. Can be public
and private sectors.
Marketing geography: how to locate to best reach the consumers of goods and
Accessibility and proximity are reasons such why people choose which shopping
malls to go to
Geographers make maps for visual patterns (snows study of cholera households in
England). Spatial data.
Distance decay-The further away it is, the fewer the observations or cholera deaths
CMA: Census Metropolitan Area. Toronto is the largest CMA
Census tracts- basic