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Lecture

GGR 252 Lecture 1.docx

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Department
Geography
Course
GGR252H1
Professor
Stephen Swales
Semester
Winter

Description
Marketing Geography Lecture 1 Professor: Stephan Wales Marketing: how to best reach the consumers of goods and services. Can be public and private sectors. Marketing geography: how to locate to best reach the consumers of goods and services. Accessibility and proximity are reasons such why people choose which shopping malls to go to Geographers make maps for visual patterns (snows study of cholera households in England). Spatial data. Distance decay-The further away it is, the fewer the observations or cholera deaths CMA: Census Metropolitan Area. Toronto is the largest CMA Census tracts- basic
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