GGR252H1 Lecture Notes - Lecture 10: Externality, Inedia, Retail Park
31 May 2016
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Advantages of retail chains continued: (last lecture: 5. Test product lines in sub-set of stores: 7. High profile, different media, generative, universal application: 8. If you can set yourself aside as a retailer in terms of distinctiveness, then you can appeal as a separate type of market. Associated with shopping centres and power centres. Retail concentration (last lecture: location strategies, a few major urban regions have most sales, a few cities have most retail chain h. q. s. An interdependent versus independent approach: 1. Avoid restrictions of single few markets: 3. One way for retails to get over this inflexibility is to become chains, mega chia stores. You go to an aldo at yorkdale and they don"t have the shoe that you want so they call a different aldo location. Retail chains, at the end of the day are going to be the dominant retail operators. #9 is also core disadvantage retail chains and opportunity for independents.
