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Lecture

Social Research Methods Lecture- March 19.doc

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Department
Geography
Course
GGR271H1
Professor
Matti Siemiatycki
Semester
Winter

Description
Social Research Methods LectureMarch 19 2012Content and Textual AnalysisWay of systematically evaluating information thats already widely producedQuantitatively analyzing implicit meanings presented in media reports TV commercials web sites novels etcDeductive approach it is really a process of codingEx Iraq WarWanted to see how it was portrayed in different countriesWere interested in getting a sample of countries that had different perspectives on the warCollected all the media on the Iraq war over a certain period of timeUsed a coding system to code the stories in different ways and were able to present this in a coherent wayLimitations on the Iraq exPotential biases in the media thems
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