GGR271H1 Lecture : Social Research Methods Lecture- March 19.doc
Document Summary
Content and textual analysis: way of systematically evaluating information that"s already widely produced, quantitatively analyzing implicit meanings presented in media reports, tv commercials, web sites, novels, etc, deductive approach- it is really a process of coding. Limitations on the iraq ex: potential biases in the media themselves, media may not represent the views of the entire public. Coding of data: coding schedule, coding manual, codes have to be mutually exclusive- they can"t be in two categories. Coding scheme: coders have to have clear instructions, the list has to be exhaustive. Inter-coder subjectivity/reliability- we want to know that if someone else was to do our study over again, we would get the same thing [how do you know that two people will code something the same way] Hermeneutics: had to understand who the author was in order to understand what the meaning of the text was.