GGR252H1 Lecture Notes - Lecture 7: Market Saturation, Franchising, Circuit City Corporation

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16 Apr 2013
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Perceived saturation of the home market point where you are not able to grow: heavy competition, lack of growth, your taking market share away from your own retail sources. Us economy recovery: circuit city big competition for best buy they over bought , so they had to close down. Lack of market saturation: underdeveloped retail sector, long-term growth. Emerging markets: greatest opportunity perceived to be in emerging markets0 china, The csca considers retail conglomerates that meet or exceed the 100 million dollars in revenue threshold. However, certain retailers who do not meet this sales value do exist within the list of leading retailers. 57 ( or 47%) of th top 11 lrcs foreign owned and operated the flrcs: 85 billion, 11,2000 stores accounted for just over 40%of the total lrcs sales. Flrcs: 95% sales come form us based retailers, 9, 9000 stores. Walmart , costco , safeway , nrdc, the home depot.

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