GGR252H1 Lecture Notes - Old Order Mennonite, French Market, Target Market
Document Summary
January 21, 2014: classified by location, specialization, type of retail, demographic group, shape, design, etc, retail strips, shopping centres (malls) Market orientation is middle income, single attachment properties. Shoe stores dispersed to generate more traffic within the mall and to create more exposure to the stores throughout the mall, except food stores. Food stores do not mix with other uses. Food stores can act as a generative element throughout the mall. Shopping generates traffic for the recreational component. Recreation generates traffic for the shopping component. Eaton centre is an atypical shopping mall: ancillary retail. Retailing in some other predominant land use, which isn"t retailing, to take advantage of a potential captive market (e. g. , basements of office towers, condos, airport) Connected to the eaton centre: power retailing (big boxes, category killers, power centres, power nodes) No pretext about duplicating the traditional shopping mall experience: online retailing. Fastest growing type of retailing, but not the biggest.
