GGR252H1 Lecture 11: GGR252 Lecture 11
Document Summary
Theme of concentration: concentration in demand will result in a similar concentration in supply, there are a lot of retailers, but only a relatively small number of big companies command most of the business. Most retailers are independents (e. g. , one/family store) Most business is in the hands of big retail chains. Shopping centre developers: closely associated with retail chains, shopping malls (controlled predictable and uniform environments) are dominated by retail chains, few independents in shopping malls to add uncertainty, retail strips are sometimes bia areas. Dominated by independent stores that make their own decisions, which may create a common identity if it is coordinated through a bia organization. Banks and insurance companies: especially for big developments. Impact what we consume and where we consume it. Planners: planning permission and debate around a development proposal, the diversity if retail classifications and retail structure. A simple classification system (small number of classes/groups; maximize within group similarities and minimize between group differences)
