Class Notes (922,826)
CA (542,992)
UTSG (45,883)
Geography (1,039)
GGR252H1 (76)
Lecture

Lecture 1-January 8

1 Page
368 Views

Department
Geography
Course Code
GGR252H1
Professor
Herbert Kronzucker

This preview shows half of the first page. Sign up to view the full page of the document.
GGR 252
Lecture 1: January 8
Marketing is about how to reach consumers of goods and services. It is about where to best locate to reach
consumers of goods and services.
50% of new restaurants fail within 3 years, Why? Because of location.
Why map? To give visual, spatial perception.
Another word for concentration = clustered
Distance decay - further away from cluster, less impact.
Intervening opportunity - have a market close by.
Case Study:
Megaplexes: Old Principles, new structures?
Single Cinema Multiplexes Megaplexes (10 to 30 screens)
Characteristics: many screens, quality audio, stadium seating, comprehensive concessions and arcades,
more choice? Results in a much higher ticket price.
Three big players: Famous Players, Cineplex Odeon, AMC
Paradox: Growth in number of screens (not number of locations) in a sector (entertainment) that already
has rapidly growing competition. Multichannel TV, video, arcades, theme parks, sports stadia, etc.
Disservice because distance is further away.
Does population growth account for the growth of megaplexes?
Explanations? :
1. Demographic lifecycle rather than population growth?
%DE\ERRPHUVµHFKRNLGV¶ERUQ- present. Echo kids: after baby boomers, now teens, early 20s.
New group called 6 pocket kids: teenagers have 4 grandparents (b/c of higher life expectancy) and
parents that give them money before they use their own money.
0DUNHWDUHLQFUHDVLQJO\PRYLQJLQWRWHHQDJH\HDUV7KHVRFDOOHGµSRFNHWNLGV¶0DOOVDQGPRYLHV
Lifecycle change. Who? Where?
2. Generative and mutually supportive (complimentary) activities Commercial structure strategy.
Within facilities: concessions $$ between facilities: malls and movies
3. Response to competition: one company, many interests.
Paramount Pictures, Famous Players, Blockbuster video, Multi channel TV (MTV, friends, etc),
TKHPHSDUNVDQGWR\FRQFHVVLRQVLH&DQDGDVZRQGHUODQG7KLVLVDOOXQGHURQHFRPSDQ\
VIACOM. Commercial strategy.
³3ODWIRUPLQJ´IRUELJPRYLHVUHOHDVHRQO\LQFHUWDLQORFDWLRQVWKHQWRDOOWKHDWUHV
4. Locational strategies: More screens fewer locations.
Locational analysis all the more important.
Accessibility: public/private transportation.
Examples: yonge/Sheppard, Scarborough Town Centre, Yonge/Dundas, Yorkdale, 400/7 - Colossus
18, AMC 30 : 48 screens at one location.
www.notesolution.com

Loved by over 2.2 million students

Over 90% improved by at least one letter grade.

Leah — University of Toronto

OneClass has been such a huge help in my studies at UofT especially since I am a transfer student. OneClass is the study buddy I never had before and definitely gives me the extra push to get from a B to an A!

Leah — University of Toronto
Saarim — University of Michigan

Balancing social life With academics can be difficult, that is why I'm so glad that OneClass is out there where I can find the top notes for all of my classes. Now I can be the all-star student I want to be.

Saarim — University of Michigan
Jenna — University of Wisconsin

As a college student living on a college budget, I love how easy it is to earn gift cards just by submitting my notes.

Jenna — University of Wisconsin
Anne — University of California

OneClass has allowed me to catch up with my most difficult course! #lifesaver

Anne — University of California
Description
GGR 252 Lecture 1: January 8 Marketing is about how to reach consumers of goods and services. It is about where to best locate to reach consumers of goods and services. 50% of new restaurants fail within 3 years, Why? Because of location. Why map? To give visual, spatial perception. Another word for concentration = clustered Distance decay - further away from cluster, less impact. Intervening opportunity - have a market close by. Case Study: Megaplexes: Old Principles, new structures? Single Cinema Multiplexes Megaplexes (10 to 30 screens) Characteristics: many screens, quality audio, stadium seating, comprehensive concessions and arcades, more choice? Results in a much higher ticket price. Three big players: Famous Players, Cineplex Odeon, AMC Paradox: Growth in number of screens (not number of locations) in a sector (entertainment) that already has rapidly growing competition. Multichannel TV, video, arcades, theme parks, sports stadia, etc. Disservice because distance is further away. Does population growth account for the growth of megaplexes? Explanations? : 1. Demographic lifecycle rather than population growth? ,--4420780.K4NL8-473 - present. Echo kids: after baby boomers, now teen
More Less
Unlock Document


Only half of the first page are available for preview. Some parts have been intentionally blurred.

Unlock Document
You're Reading a Preview

Unlock to view full version

Unlock Document

Log In


OR

Don't have an account?

Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


OR

By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.


Submit