GGR339H1 Lecture Notes - Lecture 9: Guggenheim Museum Bilbao, Centre Georges Pompidou, Guggenheim Family
29 Sep 2016
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Document Summary
A shift towards urban entrepreneurialism since 1980s/90s (reflects post-industrial reality: urban entrepreneurialism refers to the investment-friendly strategies used by urban authorities to entice companies and entrepreneurs to their jurisdictions. (jonas et al. 2015: 143: it is associated with the proliferation of public-private partnerships and increased private financing of urban development projects (e. g. waterfront redevelopment, flagship structures, prestigious events arts districts) Place wars": interurban competition and the role of culture. Construction/redevelopment of cultural institutions (e. g. museums, art galleries) is currently one of the most prevalent place marketing strategies. Such cultural flagships (or grands projets) are a subset of a broader category of flagship projects (e. g. sports stadiums, convention centres, mega size shopping malls) These architectural icons (designed by world-renowned architects) are typically located in the central city. Presence a result of corporate sponsorship and public sector investment led by strong local government support, based on belief that cultural flagship buildings can: enhance city image, attract tourists, act as economic catalysts.
