Class Notes (835,339)
Canada (509,113)
History (3,264)
HIS102Y1 (449)
Lecture

Lecture

2 Pages
128 Views
Unlock Document

Department
History
Course
HIS102Y1
Professor
P Rutherford
Semester
Summer

Description
HIS316H1 - Lecture 4 Testimonial - politicians offered testimonials back in the day to offer assurance of products - clergymen as well - they were edited back to the carnivaleque style in general - where did it go? victim of its own excess - food and drug act - encompassed that what a patented medicine claimed, had to be true - the medicine section began to tone itself down - the rise of department stores, and branded goods soon superceeded the carnivaleque - ad agency placed ads, didnt write them until they took over, which prompt decline in carnivalesque - wrigleys gum kept the style for a while - Ballyhoo was a popular magazine of the day (satirized), along with MAD magazine, both did ad satire - brashness of the carnivalesque style - Putney Swope (underground classic movie, dir: Robert Downey Sr, his father) Department store - lecture based on William Loach's "Land of Desire" - they brought lots of ordinary and other people in one place - north american department stores got big in the 70s and 80s - ex: Eaton's, Wanamaker's, Bloomingdale's + Macy's, Marshall Field, Filene's (named after their entrepreuners) - they made many of its founders millionaires - commericial aestetic: to awaken longing, desire and entice - the use of colour, glass and lighting, attach glamour to products - newspaper ads, show windows, electrical signs, fashion shows, special consumer environments - show windows: back to 1889, to make foods enticing or tell a captivating story (Baum was the master of show windows, brought theater) - fashion show: came from Paris - environments: Japanese gardens, Christmas spectacles 1) aquisition and consumption: acheiving happiness 2) the cult of the new: the effort to entice people, reject custom, relish new experiences, aquiring new goods 3) democranization of desire: self-pleasure and self-fulfillment (transformation) 4)
More Less

Related notes for HIS102Y1

Log In


OR

Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


OR

By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.


Submit