HIS271Y1 Lecture Notes - Equal Rights Amendment, Urban Sprawl, Premarital Sex
Document Summary
Nations net income leapt from 64 billion in 1891 to 84 billion dollars after wwi. Housing industry: beginnings of the larger sub-urban sprawl. Mass consumption & the growth of advertising: advertising. Removes americans from traditional values of thrift and saving. Spend don"t save, replace don"t make due . Advertisers saw them selves as missionaries of modernity. Pre wwi advertising told what the product is. Post wwi advertising told what the product can do for you: credit buying. Nations total consumer debt doubled fuels the consumer revolution. Movies: 1st sound film about jazz. Mostly only the white version of jazz: used for sermons, soap-operas, sports casts. Above the means of the lower classes. Enabled the lower classes to listen to the biggest sports at the time: median for entertainment to enter the american household, manufacturers were turning out more then 2 million a year. A sexual revolution: peoples attitudes towards sex were changing.
