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Lecture

Notes taken during lecture


Department
Innis College Courses
Course Code
INI100H1
Professor
Vikki Visvis

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LECTURE 11
Communication critics examine film, popular media, popular culture
-According to Sillar and Gronbeck
-Texere, Latin for to weave
oSomething in the process of being made
-Roland Barthes distinguishes between text and work
oWork is complete ie. speech, novel, film
oText is always in process, not fixed
oWork is read under myth affiliation
oVersus text is read in a vast network of intertextuality
oSo text and work cannot be used interchangeably
oThey are ways of perceiving writing
oOnce complete, work is complete text comes to life authors intent is one of many
interpretations by readers
-Hamlet thought of as a work stable, variable because of multiple versions
oBut as a text Hamlet is never complete, open to more interpretations
Seen as study of psychological effects of murder, morality play, indecision’s
significance, etc.
oUltimately, author is another reader, producing meaning in a different way
-Internet media is a text, as it can change (ie. Wikipedia)
-Versus tax law, or something nobody will ever read, is work wholly
Communication criticism involves making a text out of a work so as to provide readers with a critical
understanding
-MAKING A TEXT OUT OF A WORK
oTaking part of work and analyzing its implications
Text for analysis
-Thematic category (ethos, pathos, logos), or Portion of work that reader will be engaging and
interacting with
Communication criticism is critical analysis
How to analyze the text
-Accurate interpretation
-Formal criticism
-Neoclassical criticism
-Semiotics
-Social codes
-Ideological criticism
- Psychoanalytical criticism
-Narrative analysis
-Value analysis
-CAN OVERLAP, but tend to have an emphasis
-BE SELFCONSCIOUS OF WHICH APPROACH USED/USING
Audience and rhetorical strategies neoclassical criticisms
-effects of message on message group
www.notesolution.com
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