INI100H1 Lecture : February 12.docx

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This week we will see how genre is dynamic, how it undergoes revision. There are many catalysts that spur on generic transformation in genre: The western is a relatively stable genre (especially in terms of narrative conventions, sound conventions ), but the western, as any genre, is always developing in the socio cultural context. The western evolved in terms of technology (wide screen technology was used, color images began to be used ). Color technology began to be used in the 1940s. There is also a different aspect ratio (the screen used to be 1. 33:1, then it began to be 2. 35:1 -> major leap). The screen kept getting wider and wider with time (ex: in the searchers , the aspect ratio was 1. 75:1). Technology was very important in the western since the changes were adopted very quickly by filmmakers. The western adapted in accordance with the new possibilities. Industrial changes: there was a shift as the hollywood system broke up.

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