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MAT136H1 (782)
Anthony Lam (257)
Lecture

chapter 15 marketing.docx

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Department
Mathematics
Course
MAT136H1
Professor
Anthony Lam
Semester
Winter

Description
Marketing planning and executing the development pricing promotion and distribution of ideas goods and services to create exchanges that satisfy both the buyers and the sellersMarketing concept the idea that the whole firm is directed toward serving present and potential customers at a profit Value the relative comparison between the products costs and benefitsConsumer goods products purchased by individuals for personal useUtilityability of a product to satisfy human want or needIndustrial goods products purchased by companies to use directly or indirectly to produce other products Services intangibles products such as time expertise or an activity that can be purchasedRelationship marketing a type of marketing that emphasizes lasting relationships with customers and suppliersMarketing environment factors that influencePolitical and legal environmentSocialcultural environmentEconomic environment Technological environment Competitive environment Substitute products are dissimilar from competitors but can fulfill the same needBrand competition occurs between similar productsInternational competition matches the products of domestic marketers against those of foreign competitors Strategy The marketing mix
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