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NEW112H1 Lecture Notes - Telstar, Nonverbal Communication, Sound Intensity

New College
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Karen Ruffell

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CCT109 May 8- Lecture 1 Textbook Notes
convergence: the process by which media technologies, industries, and services are merging
Why is some media considered new?
This approach is inadequate, partly because the rate of change in media technologies, services,
and uses is so rapid that any list of this sort will quickly become dated
What is new and what is novel
At one extreme, 'newness' can simply refer to updates of long-established commodities, as when
car manufacturers reveal their 'new' line of vehicles for the coming year, television networks
present the 'newest' sitcom or game show, or mobile phone companies announce a new model
that is jewel-encrusted or locates the camera in a new place on the device.
this approach is also problematic because media technologies now considered to be 'old', such
as film, radio, and television, were themselves once new
to many of those born after the 1980s (digital natives), even the idea of a world without the
Internet, email, mobile phones, computer games, digital cameras, and instant text messaging is
simply preposterous: only folks on shows like Big Brother and Survivor don't have access to
such devices, and that was their choice.
Indeed, in developed countries, networked personal computers and other digital media
technologies are now so common in our work, our home lives, and the myriad everyday
interactions we have with each other, that they are ceasing to be 'new' in any meaningful sense
of the term
as a result, any approach to new media that simply catalogues the technologies themselves, and
fails to ask broader questions about the contexts of their use and their social and cultural
impacts, ignores the central question of why there is a need to look at new media in the first
There is a need to ask 'what's new for society about the new media?' This takes us to the larger
question of whether, and how, technologies can act as factors in wider social change while
being already embedded in a social context
One way that 'new media' had been defined involves the combination of 3 C's:
1. computer and information technologies (IT)
2. communications networks
3. content and digitized media, arising out of another process, (a 4th C), convergence
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