POL222H1 Lecture Notes - Lecture 5: Social Networking Service, Get Out The Vote, Green 2000

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19 Jan 2020
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Experimental intention: often researchers hide the true purpose of an experiment. Participants are all in this real-world setting. We may use survey research to examine the relationship between campaign contact and the likelihood of voting. Independent variable: did a campaign worker contact you. A positive relationship between campaign contact and voter turnout. Participants are randomly assigned to two groups. In one group, participants are contacted by a fictional gotv campaign worker to encourage to vote. Ask if they intend to vote in this hypothetical election. The public record of turnout for all registered voters. Basic demographic variables and the past record of voting are also available. Personal contact: 8. 7% increase in the probability of voting. Direct mail: 0. 6% increase in probability of voting. Telephone contact: 4. 7% decrease in the probability of voting. Real-world setting: conducted in new haven during the 1998 election. Participants of the experiment: all registered voters. Experimental treatment 3 modes of gostv campaign.

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