The first time the elitist class was challenged and the middle class was opened up. We begin by looking at the development model of this time. This time period is in the 1930s and onwards. There was world war ii and there was the great depression. A strategy of industrial development based on manufacturing goods domestically that were previously imported. This is also known as protectionism: e. g. There were also tax incentives + direct subsidies to local industries in latin america. Form of economic independence/self sufficiency: they wanted to break the cycle of selling cheap raw materials while buying high end industrialized goods which means they were in a deficit. Politically popular: general public can buy expensive items nowadays. Rich class and middle class/working class are able to buy these goods. Improvements in social + economic indicators: better standard of living, life expectancy grew from 52 to 64 years, infant mortality dropped, region had 6% growth, established a manufacturing base.