Lecture 6 Notes

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7 Jun 2011
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PSY100H
Lecture 6: Emotion and Cognition
June 7, 2011
Introduction
You can be blind to something right in front of you if youre not looking for it
When we talk to a person, were not talking to person really, more of an abstraction
You do not perceive the person
We do not perceive bottom up sensory
By orienting yourself toward something you gain the ability to experience that thing richly
Cost: inhibit other experiences—imposing on reality
Taking a particular emotional frame conditions an emotional direction and inhibits various
other ways of experiencing the world
Emotion is what you are.
Emotional processes are also cognitive and physiological processes as well
Moments that have very substantial weight in our lives usually involve strong sense of
emotion.
Out of control of emotion
Homoeconomicus
Economic motivations are the basis of who we are.
We make decisions as though economic reasoning is human nature
Problems:
Unhappy
Unfulfilled
Extrinsically motivated: locked into other peoples expectations
Negative emotion
Even if homoeconomicuswins and they succeed in life, it doesnt necessarily make
them happy
People are not rational utility calculators
If so, problems like depression, anxiety, smoking, drinking, energy inefficiency, etc.
would not exist
Embodied Cognition
What goes on in the brain is entirely interdependent to what goes on in the body as well
Language
Warmth vs. cold is an embodied metaphor
Social acceptance or rejection
Example: memories of social rejection lower estimations of temperature
Example: being excluded from a gamecraving hot food
Emotional experience is built up on pain systems
People feel physical pain when they are in an emotionally negative mood
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Emotion and Cognition are interwoven
We try to persuade and reason with each other believe that people are rational when
that is typically not the case
Unconscious, emotional war
Example:framing effects top down process
The mind processes thing in accordance to the frame you develop
Change wording that provides same logical information shifts emotional
toneshifts thinking patterns to be consistent with tone
Example: the wordstax vs. “offset
tax” negative, heavy emotional weightskepticism
offsetnot much emotional weightmore easily accepted, considered
Example: Why are we fighting a “War on Terror” ?
Is it really a war?
war” is a heavy emotional wordprimes people connected to fear,
patriotism, obedience, superiority, etc.
Criticizes social discourse
Sets off line of reasoning and then action
Us vs. Them (in-group morally superior to out-group)
Our thoughts are built on past associative networks
Example: the model of the family. How do people conceptualize the model of the
family?
Prominent father figure model
Justice and logic ethics
Self-reliance
Discipline, obediance
Strong merit system
Nuturant, egalitarian model
Communication, trust, love, respectpeople are social, emotional
creatures
Boundaries of behaviour based on empathy for others
Interdependence and carebasis of rationality
Consequences?
Today’spolitics are concerned with surface issues of today with
actors playing out the dramaemotional tug of war
Discussions are variations of metaphors and the winners are the
people who can best manipulate them
Positive and Negative Emotions
Two separate systems:
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