PSY100H1 Lecture Notes - Lecture 6: Sensory Memory, Iconic Memory, Classical Conditioning
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PSY100H1 Full Course Notes
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He thought that classical conditions could account for a wide variety of phenomena, even emotions. Studied babies, and identi ed 3 us -> ur emotional relationships: fear (noise, falling) love (pleasure) rage. Little albert: white rats presented to albert. Just as he touched it, the bar was struck behind his head. 5 trials later cried at sight of rat. This fear will generalize and last for the rest of his life. Psychoanalysis might try to project a story on it, but it really just has one mechanistic cause. This shows the power of the behaviourist framework. This is why watson believes that belief, freedom and dignity is all an illusion. Switching from sr to sor theory introduces the organism, and memory plays a huge role. Computer revolution in the 50s and 60s impacts the zeitgeist, puts emphasis on people"s inner worlds.
