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Lecture 6

PSY100H1 Lecture Notes - Lecture 6: Representativeness Heuristic, Fundamental Attribution Error, Confirmation Bias

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Michael Inzlicht

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Tuesday, February 24, 2015
Lecture 6: Cognition
Cognition, Emotion, Behaviour
Stereotype: piece of info associating a social with a social category
Discrimination: behavioural part of prejudice
Prejudice: anger, hatred, suspicion against a social category
Unconscious Processing
Another experiment where priming "elderly" stereotype or neutral
With sentence unscrambling
They think the experiment is over and they leave
The real experiment was to see how fast they walk towards the elevator
Getting them to think about being old and they will act older?
Activating a stereotype will subtly change their behaviour
Experiment 3
Flashing pictures of black or white faces subliminally while subjects perform a computer
They are identifying how many circles there are on the screen
Trying to activate the stereotype of black vs white subliminally
130 trials later there is a "failure" saving data and the researcher has to start again
How much anger or hostility was demonstrated by the subject; was there any difference
with how they react?
Blind coder so they don't know what condition the subject was in
People in the black face condition were a little more hostile
An example of a cognitive schema: an organised system of "knowledge" that guides
information processing
Knowledge could also be belief, facts, data
No different from any concept (i.e an abstraction comprised of interconnected beliefs,
that organized our perceptions and guided cognitive affect and behavioural processed)
E.g Restaurant you have different sets of beliefs that are activated when you are in a
Using professor what comes to your mind? (academic, intellectual, classroom,
tests, critical)
If this is your stereotype then all of this will come to your mind when you think of
This could be different for different people because they have different
How do stereotypes --> perceptions?
Stereotypes colour the meaning of behaviour
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