PSY100H1 Lecture Notes - Lecture 7: Visual Search, Parallel Computing, Explicit Memory
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Importance of expectations: easy for us to miss (obvious) things when they violate our expectations, top-down processing, ex. Giant toothbrush often goes unnoticed when we"re looking for little toothbrush since that is what we expect. Getting back to memory: recall bandura"s social learning theory from lecture 6, first 2 phases, attention, retention. What memory is and is not: understanding function of memory can help us to understand how it works, memory is not a recording, it"s a reconstruction. Less than 1 second) time, we are typically not even consciously aware of it. Examining sensory memory: capacity of sensory memory, george sperling"s "grid" experiment, echoic (auditory memory, ex. Echoes) memory generally lasts a little longer than iconic memory. Initial conception of short-term memory was just this temporary storage place, but then research shows that there"s more going on: this is your "active memory, ex.