Memories are stored based on meaning; how they connect to different things. The ease of which you recall the memory depends on how much meaning. Repetition vs finding connections (patterns, rhyme, mathematical relationship) Eg: memorizing a phone number vs mathematical relationship between the numbers or pattern in the number because pieces of information are connecting. Reminding yourself of someone"s name or make a connection to the name (name association) The more meaning, the better because more associations with the idea. Feeling of familiarity; reading it again and again and again would be a good idea. Basically: how cells in the brain are made allows it to be easier to learn through distributed practice. Think neural nets number of excitatory signals enhanced communication with repeated activation. Provided that the information relates to each other rather than random thoughts. Anything that helps people access information from long-term memory is known as a retrieval cue.