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Anyone above or below is seen through us as being abnormal. For instance being who are smarter than us are nerds, and those less are dumbasses. our self is whatever we conceptulize it to be. endowment effect- once something is associated ith you, is worth more. our tendencies o default to dispositional explanations for to other"s behaviour, but situational for our own. You were angry, or sad or depressed . but if sally is rude to you automatically think shes a bitch. we extend our self-serving biases to whatever we identify with, such as our in-groups, like gender, or ethnicity. example: minimal group paradigm ( tajel and turner) organized people into different groups, had different colour of dots. Then flipped coins (random) then by asking people to guess how many dots(grouped people according to dot estimators). Result: you like the people on your team more than others.

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