Class Notes (921,196)
CA (542,468)
UTSG (45,898)
PSY (3,659)
PSY100H1 (1,677)
Lecture 17

Lecture 17

1 Page
43 Views

Department
Psychology
Course Code
PSY100H1
Professor
Michael Inzlicht

This preview shows half of the first page. Sign up to view the full page of the document.
Psychology Lecture 17 November 17
Motivation and Persuasion
-They have much in common
-Inf luencing others vs. inf luencing ourselves
-Most of the time we think heur istically
-Langer’s photocopier study
-Subliminal Perception: Vicary admitted he lied.
-People feared that people could tap into our unconscious desires and inf luence
behaviours
-There is no evidence tha t subliminal messages alter your behaviour
-People see what they want to see and hear what they want to hear
Elaboration Likelihood Model of Persuasion
-Central vs. peripheral route to persuasion
-Depends on amount of motivation and oppor tunity and amount of attention paid to
critically processing info
-Central produces stronger, longer-lasting attitude change (assuming a convincing
argument is given)
-Central direct and to the point
-Peripheral subtle, perhaps unconscious persuasion
Fluency effects: the text you write a message in persuasiveness.
-Very simple things can manipulate you!
-Unsophisticated communicators can be very convincing
-Most of persuasion is learning how to pull the triggers that already exist on people
Commitment consistency pr inciple: foot in the door technique:
-Beach thieves (ask ppl to watch your stuff)
-Drive carefully (sign on lawn)
-Hello, how are you this evening? (Telemarketers)
-Brainwashing
www.notesolution.com

Loved by over 2.2 million students

Over 90% improved by at least one letter grade.

Leah — University of Toronto

OneClass has been such a huge help in my studies at UofT especially since I am a transfer student. OneClass is the study buddy I never had before and definitely gives me the extra push to get from a B to an A!

Leah — University of Toronto
Saarim — University of Michigan

Balancing social life With academics can be difficult, that is why I'm so glad that OneClass is out there where I can find the top notes for all of my classes. Now I can be the all-star student I want to be.

Saarim — University of Michigan
Jenna — University of Wisconsin

As a college student living on a college budget, I love how easy it is to earn gift cards just by submitting my notes.

Jenna — University of Wisconsin
Anne — University of California

OneClass has allowed me to catch up with my most difficult course! #lifesaver

Anne — University of California
Description
Psychology Lecture 17 November 17 Motivation and Persuasion - They have much in common - Influencing others vs. influencing ourselves - Most of the time we think heuristically - Langers photocopier study - Subliminal Perception: Vicary admitted he lied. - People feared that people could tap into our unconscious desires and influence behaviours - There is no evidence that subliminal messages alter your behaviour - People see what they want to see and hear what they want to hear Elaboration Likelihood Model of Persuasion - Central vs. peripheral route to persuasion - Depends on amount of motivation and opportunity and amount of attention paid to critically p
More Less
Unlock Document


Only half of the first page are available for preview. Some parts have been intentionally blurred.

Unlock Document
You're Reading a Preview

Unlock to view full version

Unlock Document

Log In


OR

Don't have an account?

Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


OR

By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.


Submit