PSY100H1 Lecture 17: Lecture 17
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PSY100H1 Full Course Notes
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Most of the time we think heuristically. People feared that people could tap into our unconscious desires and influence behaviours. There is no evidence that subliminal messages alter your behaviour. People see what they want to see and hear what they want to hear. Depends on amount of motivation and opportunity and amount of attention paid to critically processing info. Central produces stronger, longer-lasting attitude change (assuming a convincing argument is given) Central direct and to the point. Fluency effects: the text you write a message in persuasiveness. Most of persuasion is learning how to pull the triggers that already exist on people. Commitment consistency principle: foot in the door technique: Beach thieves (ask ppl to watch your stuff)
