PSY220H1 Lecture Notes - Lecture 8: Russ Feingold, Psych, Albert Bandura
Document Summary
Markus (1977): if certain self-attributes are more accessible, then information about that attribute should be processed more readily and efficiently. Accessibility helps us construe events (reckless vs adventurous) see the following experiment: Ex: if person thinks they are friendly and central to their self, the concept highly developed and accessible. Markus (1977): used q"aire to identify 3 types of subjects, dependent, independent, aschematic, flashed a list of adjectives on computer screen (15 related to independence e. g. , 15 unrelated. : subjects asked to judge as quickly as possible whether each word described themselves (pressed me button or not me button). (btw, similar to iat. ) Results: dependents said me to more of the dependent adj"s and independents said. Me to more of the independent adj"s: but more interestingly , although independents said me to an equal number of dependent and independent traits, it took them longer to respond to dependent traits!