PSY220H1 Lecture Notes - Lecture 3: Conjunction Fallacy, Social Comparison Theory, Statistical Hypothesis Testing
Document Summary
So far we have been going from stigma to behavior; but psychologists have tried to derive the mediating steps between stimulus to behavior. One of the reasons why they began to take these steps is because of the invention of the computer as computers became popular, it was like a development of a new language and human language . But later it was reasoned that the stuff in between is in fact very systematic! So they wanted to know what exactly is going on in peoples minds even outside their conscious awareness. One of these building blocks is concept or schema. Social cognition (borrowing heavily from cognitive psychology) has become the dominant paradigm in social psych in the past 20 years. Concept: a unit of knowledge (usually about a category). The information contained in the objects don"t need to be true or accurate; so like a stereotype is a concept; in these concepts there is a lot of subjectivity involved.
