PSY220H1 Lecture Notes - Lecture 3: Tonne, Superficiality, Self-Perception Theory
18 Dec 2016
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Opinions are usually easier to change than attitudes. Can be both, but have components of both logical steps and emotional appeal. Propaganda aimed at persuasion/ education is the act of imparting information, and askes the audience to make their own mind. However what one group views as propaganda the other might view as education, and vice versa. Persuasion: the process of forming, strengthening or changing attitudes, opinion or behaviour by (cid:272)o(cid:373)(cid:373)u(cid:374)i(cid:272)atio(cid:374). Persuasion is everywhere (t. v. , friends, billboards, magazines, ttc ads, parents) Three key parts: source: (who is delivering the persuasive appeal, message: (the persuasive appeal, audience: (who is receiving the persuasive appeal) The yale model of persuasion: (soldier propaganda moral film) Decreasing moral of soldiers, so showing propaganda films. Initially no effect (cid:449)he(cid:374) (cid:272)o(cid:373)pared to soldiers (cid:449)ho did(cid:374)"t see the fil(cid:373). But after 9 (cid:449)eeks, there (cid:449)as a su(cid:271)sta(cid:374)tial effe(cid:272)t.
