PSY220H1 Lecture Notes - Lecture 4: Cognitive Dissonance, Asian Canadians, Implicit-Association Test
Document Summary
A like (positively valenced) or dislike (negatively valenced) that influences our behavior toward someone or something. Affective what you feel about something, how you warm or cold you feel towards something, measured using self-reports e. g. a feeling thermometer. Behavioral what you are likely to do, how you will interact with the thing e. g. how close you will sit with someone. Cognitive what you think about something, your schemas or cognitive maps, the associations you have with different social objects, measured using implicit associations task. Valence of an attitude is whether you feel negatively about something or positively. Strength of an attitude is the intensity of the attitude. You could be strongly agreeing with something or somewhat agreeing with something. Explicit attitudes: attitude stored in the form of a statement of which you are fully aware, conscious attitudes that we can talk about, reflect on, easy to measure because all you have to do is ask.
