PSY220H1 Lecture Notes - Lecture 7: Paranormal Activity 2, Social Proof, Norm (Social)
Document Summary
Prof talking to the wall instead of the students: descriptive social norms: what people actually think, feel, or do. People tend to conform to norms for two reasons: Is every bit as powerful as informational influence: this has to do w/ connectedness goals. Interaction & communication among group members leads to convergence - people become more alike in their thoughts, feelings, and behaviors. Just having one supporter is enough to break the conformity. Facing the wall, taking hat off: people are likely to publically conform, but imagine you are in a new culture where facing the wall is the norm in an elevator, then you are likely to privately conform. In other words, we can use anyone as reference or e influenced by anyone as long as they are competent in the task. The process of internalization (kassin, 2007: there are 5 steps to this internalization process.
