PSY220H1 Lecture Notes - Lecture 6: Elaboration Likelihood Model, Cognitive Dissonance, Doritos
Document Summary
What is an attitude: attitude a cognitive representation that summarizes an individual"s evaluation of a particular attitude object, attitude object anything that someone can hold an attitude towards. > prediction of behaviour: attitudes have 2 key dimensions. Direction, intensity: direction: positive negative. Ambivalent attitudes: sometimes our attitudes towards objects can be both positive and negative: not the same as having neutral attitude, how do attitudes form, some methods: Classical conditioning: evaluative conditioning can influence the formation of new attitudes, as well existing attitudes. Pokemon characters, black and white faces: olson and fazio 2001. Certain pokemon characters consistently paired with negative or positive. Preferred positively paired characters over negatively paired characters as measured on an iat. Why do we have attitudes: four key functions of attitude. Utilitarian function (instrumental function: refers to fact that attitudes alert us to rewarding objects or situations we should approach, and punishing objects or situations we should avoid ex.
