PSY220H1 Lecture 7: PSY220 Lecture7

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17 Apr 2016
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Two schools of thought: a) tricomponent approach (breckler, 1984): i. affective reaction (positive or negative, an evaluative component: behavioral reaction (habits, what to do to approach or avoid something, cognitive reaction (beliefs, knowledge) Abc approach: single-component approach (e. g. , eagly & According to recent evidence when we consider our attitude toward something (an attitude object) we consider where the object falls on: the positivity dimension a) and b) the negativity dimension. You can rate something high in both positivity and negativity. See something, rate it on a positive scale, and a negative negative scale. True positive is hi on positive scale and lo in negative scale. Students in a study show that participants have ambivalent attitudes about their mother. Pros: convenient, easy, often good enough is all you need can predict behavior. Ex: answer to question depends on the previous question.

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