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Lecture 9

PSY230H1 Lecture Notes - Lecture 9: Culture Of Asia, Masculinity, Emic And Etic

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Amanda Sharples

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Introduction to personality Culture approach
Culture influences the self and the personality.
The definition of the Culture:
There is variability within the trait.
Some shared ideas. Not only one person.
Ever-changing: it is always influencing us and us are influencing the culture.
The culture is constructive. We produce culture.
Culture influences us.
We pay attention to the culture learning, modelling the behaviour from others.
Form early age, we are shaped.
Culture is a kind of information through social learning.
What is culture?
Identification: between culture and individual.
The culture you are in, you can include.
You can include more than one culture. Bicultural in their identity.
4 dimensions:
Those 4 dimensions seems to emerge the differences.
Individualist Culture:
Emphasis the individual, a separate identity.
Trying to successes.
Focus on the self-accomplishment.
Collectivist Cultures:
Their emphasis is outside.
Lowest in the individualism.
Most of the world is high collectivist culture. (but the researcher are mainly done in the
western cultures and with rich/white/industrialised….. ppl)
Power Distance
High: Japan Low: Finland/Canada.
They emphasis on the
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Uncertainty Avoidance:
Some people are better at ambiguity.
South Korean: high end of the uncertainty avoidance.
Masculinity/ femininity
M: competition and looking oneself. Work places.
F: caring and concern of others.
In the business situation:
Tough and tender. (M and F)
High on the tough trait: US, China, Japan
A country can vary among traits.
Interestingly: country like China, which is a collective culture, but high on Masculinity.
Are there cultural differences in personality?
Culture and the 5 Factor Model
Face culture: everyone acts properly. No one wants loose face.
The languages are different.
You want to maintain face. And gain face.
You show the respect to your upper leaders and people below you…
Does the 5-factor model emerge across cultures?
Mixed findings:
It might not work for the isolated cultures.
Lexical approach: go through the dictionary and from there try to determine how to produce
specific traits.
They do find other traits emerge that in that specific culture in that culture. Like China.
In some culture, people are higher in extroversion.
Self-expression: more extroverts
Power distance is related to the low extroversion and low openness. (is there are specific roles,
then less open)
Emic: looking within the culture and see. (looking in their language, and then learn from them)
Etic: outsider making observations; you are looking this culture from your culture. (this might
be adding the biases that from your culture). When they are use the big 5 and use in other
Self-Concept (cognitive thing; how do we think who we are)
This on average varies across culture.
There is still variability within culture. For example: someone who is in a collective culture may
be very individualistic culture.
I am______
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