PSY320H1 Lecture Notes - Lecture 10: Small Favor, James Vicary, Shampoo
Document Summary
Psy320 lecture 10: message factors and persuasion techniques. If favorable audience or if audience is not informed about other side, don"t confuse them with counter arguments. The two sided argument message should refute opposite arguments. Provides reasons why the counter-arguments are wrong. First argument has longer to sink in. If little time between arguments and large interval before decision. If large interval between arguments and small interval between second argument and decision. But can be boring and doesn"t work particularly well unless in central route. Emotional appeals are more vivid and evoke strong mental representations. Even if you don"t remember the particular facts. A persuasive communication that tries to scare people into changing their attitudes by conjuring up negative consequences that will occur if they do not comply with the message recommendations. If person is overwhelmed, there"s no way to resolve fearful situation, no attitude or behavior change (ignore the info)
