PSY320H1 Lecture Notes - Lecture 8: Consequentialism, Begging, Social Influence
Document Summary
The study of attitudes and how to change them. A symbolic process in which communicators try to convince other people to change their attitudes or behavior regarding an issue through the transmission of a message, in an atmosphere of free choice. The source, message, and audience are important elements we need to know about if our persuasion technique is going to be effective. Doesn"t matter what the action was, it matters what the outcome is; idea that the ends justify the means (e. g. , never murder anyoneunless it"s hilter) Obligation/duty to do what you promised to do, actions have to be good; focuses on the rightness/wrongness of the actions themselves (you should always do the right thing, you shouldn"t steal, etc) In some ways, most important study of attitudes. Basically, stop thinking what you think (or feel) and start thinking (or feeling) what i want you to. Central: be of interest, be relevant, be needed information, make eye contact.
