PSY322H1 Lecture Notes - Stereotype Threat, Dan Fouts, Patricia Arquette
Document Summary
We see a lot of stereotypes in tv ads. There are more face-isms in men than in women. Low face-isms in women shows that they are unintelligent people with only attractive bodies. Men"s faces appear much more often than their bodies on tv. Women"s bodies appear much more often than their faces in tv. By removing the faces, we are also removing the humility and individuality. One example is the head phone ad. A man is avoiding the endless chatter of 2 older women beside him. The 2 older women has microphones for heads and thus the man has head phones to block them out. We are removing the individuality of the women and categorising all of them into chatterboxes. Men appear twice as often in print ads as women do. 49% of chest shot in women and 24% of chest shot in men. Twice as many body shots in women than men.
