PSY100H1 Lecture Notes - The Cocktail Party, Episodic Memory, Sensory Memory
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PSY100H1 Full Course Notes
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In order for something to potentially be remembered, it must be attended to in the first place: attention is selective: It has to be selective because it is limited. Searching for one feature is fast and automatic (parallel processing) The target will pop out at you. Searching for two (or more) features is slow and effortful (serial processing): Shadowing: a person listens to two different messages (one presented to the left ear, and one to the right) and only attends to one of the messages (by repeating it aloud): Generally have no conscious knowledge about the information being presented to the other (unattended) ear. Encoding phase: information is acquired and processed into a neural code that the brain can use. Storage phase: the retention of encoded information (whether it is for a second or a lifetime) Retrieval phase: recalling or remembering the stored information when we need it.