Class Notes (834,026)
Canada (508,290)
Psychology (3,518)
PSY100H1 (1,627)
Nick Rule (7)
Lecture 4

PSY421 - Lecture 4.docx

8 Pages
160 Views
Unlock Document

Department
Psychology
Course
PSY100H1
Professor
Nick Rule
Semester
Winter

Description
PSY421: Person Perception Lecture 4: Ideologies February 13, 2013 Importance of face: - Richest source of nonverbal behaviour - Maximum information about thoughts and actions - Specialized neural mechanisms for face processing - Superlatively salient social stimulus Political Ideology: - Electoral success  Predicted from photos of candidates’ faces  Australia, US, France, Finland, Japan, Canada (same effects)  Usually based on trait judgments – predict number of votes  Candidates from different parties also rated differently  i.e. Democrats Republicans More likeable More dominant More trustworthy *No difference in competence! - Party faces:  Study 1: Professional politicians  Candidates from 2004 & 2006 US senate elections  Dichotomous judgments: Democrat or Republican?  Excluded 3 party C; racial minorities (stereotype that racial minorities are democrats, especially Black people)  Results: accuracy significantly greater than chance guessing  Not due to a small number of highly legible faces  Professional politicians peacocking for parties?  Study 2: Undergrads  Students in D and R parties  Dichotomous judgments  All senior portraits:  Standardized clothing (dress code)  Taken at same time  Not political ads (politics furthest from mind)  Results:  Stronger effect than professional politicians!  Not due to a small number of selected pics  No face was categorized perfectly  Study 3: What is the basis for these effects?  Rated faces: (1-7)  Power:  Submissive  Babyish  Warmth:  Likeability  Trustworthiness  Results:  Republicans seen as more powerful  No difference in warmth between D and R - *Perceived* political affiliation  Correlate proportion of people categorizing each face as Ds with mean ratings of power and warmth for each target  Personality traits?  Responsible for the difference in categorization? Power ratings B = -.3 / \ controlled for actual affiliation, B = -0.26 Actual affiliation-----------------------------------perceived political affiliation B = -0.37  People who are D and look powerful look D  THEREFORE, power = vital cue as to what a P looks like Power +/ \+ 0 = R ---------------------- what you look like 1 = D *  more R  more powerful  more D  more warmth  Similar effects in the Netherlands  Asked 19 readers to judge 6 Dutch politicians  Overall 64% correct  UK  19 students rated 90 faces of Labour + Conservative MPs  Rated 1 (definitely Labour) to 6 (definitely Conservative)  Morphed faces:  Actual  Similar morphs; L + C look alike  Apparent  Striking difference  Labour  Broader/pronounced smile  Softer  More feminine features  Caricatures  Asked Ps to categorize 200% caricatures of consensus of C+L faces  45/67 guess correctly  Anti-faces of each consensus face  Theoretical opposite of each face  Disrupted judgments, looked like opposites  Reversal of inferences?  Perceiving true ideology  Political party is just a proxy for ideology  Ideology likely to cluster by party but still variation within party  German parliament video + still frames  Based on party membership: L-wing/R-wing  Swiss politicians’ vote records  Composite R-L score created for each politician based on their voting records  Assessed P’s political identity along 7 point scale  Results:  Significant correlation in judgment between perceived ideology and voting record  P more accurate in judging Ts from other end of ideology spectrum (ingroup overestimation effect)  Extra traits:  Dominance + trustworthiness  D mediated relationship between actual and perceived affiliation  Added masculinity, femininity, neither was a significant mediator  Politicians rated accurately had higher changes of being re-elected to the following parliamentary session  Democrats who look more Republican more likely to get elected to conservative states Religion - Political beliefs are stable through life, but affiliations are chosen - Religious beliefs are more directly the product of practice and upbringing (a way of living life) - Political views may be legible because personality traits are legible - Maybe religion too? Judaism - Studies:  ID Jewish after WWII  Nazi profiling during the Holocaust  1946 Allport & Kramer  Pictures chosen to “vary widely cast”  1946 Lund & Berg  Live appearance  1948 Carter  Jewish, Gentile, Mediterranean
More Less

Related notes for PSY100H1

Log In


OR

Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


OR

By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.


Submit