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Lecture 9


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Dwayne Pare

PSYC12: LECTURE 9: AGEISM & SEXISM Chivalry is sexism Ageism  Old man compensating by buying a motor cycle to get at these young women in a convertible Facets of Ageism  Teenagers are physically mature, but relatively immature mentally  Can’t drive before a certain age and same with drinking  But rules in place make sense  Responsible enough to vote before you can drink in Canada  People are living longer  Baby boomers – people who just turned 65 caused havoc throughout the system are now going to be entering senior citizen status and society has to make changes to accommodate the group o Can determine fate of elderly  Only normative group where what was your formerly outgroup becomes your in group one day o You will get old eventually  Ideas now about elderly will change when you become older What form does ageism take?  Patronizing language: being loud  We help elderly walk across the street  If we put ourselves in the shoes of elderly  Seniors are 65 yrs old  Look a bit older than you actually are, perfectly fit, go to gym regularly, mind is totally intact o You’re going across the street and some kid grabs your hand to help you o Making them feel more older than they really are and infant o Yelling at them because you think they can’t hear them o Old people get offended o And become grumpy as a result Perdue & Gurtman  What’s associated implicitly with elderly?  Reaction time looked at based on what word they were primed with earlier  When young people see this and see old and selfish – easy to categorize as bad o When they see young with selfish – takes longer to categorize as bad because young is seen as good and selfish is seen as bad Results  With old there are no differences  Young – negative traits get longer to categorize o Positive traits take less time to be categorized  Ingroup love  Associate young with more positive than negative at level of implicit awareness In combination, this is out group bias  More about in group love and outgroup derogation  Old can refer to old shoes, cars, etc.  Young is a social desciptor for people more than things  Generalizability to older people is unclear via this study Origins of Ageism  Societal age grading o Have grades in elementary to highschool o Would never dream of playing with another person from a diff grade o Make less of a difference now (adults or not)  Age differences matter is what grading teaches us  Young people pay less and so do old people for buses and movies Dominance of youth culture  18-30 age group is what companies want to capture because they have disposable money not used on a family therefore all ads are targeted toward this age group and the people who are in the media Media  Acceptable to make fun of old people in media Fear of Death  Old people remind us that one day we’re going to get old and die Terror Management  We don’t want to think about the fact that we’re all going to die  Defence mechanisms in place to help us not think about it so we don’t have to face anxiety and fear Martens et al  Word completions can be done in death related ways or non death related ways  People primed with images of elderly are more likely to make death word completions than those primed with a young face  We distance ourselves from elderly because of fear of thinking about death Ageist self-stereotypes  We lose our memory as we get old  Cognitive decline isn’t as steep as we think  Limited to certain domains  Belief that old people are frail and don’t have good memory o True but occurs later in old age, not right away Effects of ageist  People with positive stereotypes reported better health later  The belief you have now and when you look at ambiguous info, then you look at everything through the lens of this belief  Right now you believe at age 60 you’ll see cognitive decline and then at age 60 you forgot something important and you blame your age, but may be a diff cause  Act of believing this thing can lead to self-fulfilment o Believe that memory will decline at age 60 and whe
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