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PSYC12_Lecture_4.docx

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Department
Psychology
Course
PSY100H1
Professor
Michael Inzlicht
Semester
Summer

Description
PSYC12: Psychology of Prejudice Lecture 4: Modern Prejudice Class Overview  Maintenance of stereotypes (continued) o Ironic maintenance of stereotypes  Modern Prejudice vs. Old fashioned prejudice o Modern Racism o Aversive Racism  Automaticity & Control  Movie Time!  Measuring modern prejudice o Implicit Association Test o Shoot/Don’t shoot reaction time task Stereotype Suppression  Stereotypes are efficient, fulfill motivations, and automatic  BUT: 1. They negatively impact targets 2. Society has deemed stereotyping to be unsavoury  Solution: Suppress Stereotypes! Goal Operate Mental Control  Mental Control requires: o Operating Process (OP)  Takes action to meet desired state (prevent Monitor stereotypes)  Resource-rich; controlled o Monitoring Process (MP)  Compares current state with desired states (scans mind for stereotypes)  Resource-free; automatic  Under load, OP fails, MP continues and results in opposite of intended thought o Control has a feedback model o To establish control you have to set a goal, operate and then monitor o Monitor is a system detects when your goal is not being met; what you want is different from what you have o Once the monitor is detected then it goes to operating system and recognizes it and tries to forget it o Efficiency and cost is different in both systems  OP: takes a lot of energy (resource intensive)  MP is resource free don't need much energy ( detect things) o When you are tired the OP fails but MP continues but goes at the opposite way of your intended thoughts. Macrae, Bodenhausen, Milne, & Jetten, 1994  Hypothesis: Because suppressors activate the unwanted stereotype repeatedly (i.e. MP), they will experience “rebound effect” (i.e. greater activation) o When you ask people to suppress it may work for a short period of time but for a while it will be high remembering (hyper-accessible)  Methods: o Suppress skinhead stereotype vs. non-suppress o Write “day in the life” of photographed person (who looks like a skinhead)  They asked them to suppress skinheads Then they gave a photo of skinhead and were told to some to suppress and others to write a short story of that skinhead. On a separate task they performed Lexical Decision Task (LDT: whether a construct example stereotype is activated); they were asked if words are real or not. If you thinking about a dentist and u r shown a word closer or relate to it then u will point it out  They looked at the reaction time of people noticing the words and if it did relate to skinhead o DV: Lexical Decision Task  Judge whether presented strings are words or non-words  If construct is primed, will react to it more quickly  Reaction Time for stereotypical words (e.g. aggressive, racist)  Note: Shorter RTs = more activation of the construct Lexical Decision Task (LDT)  Word or non-word? I-Clicker Question 1. What does the LDT measure? a. Whether things are words or not b. Whether a construct (e.g. stereotype) is activated c. Whether people are slower to react to stereotype vs. non-stereotype words d. Whether people are violent or not e. Whether skinheads are seen more stereotypically 2. What is the prediction for the Macrae suppression of skinhead stereotype study? a. People who suppress will be faster to respond to words like violent and aggressive b. People who suppress will be slower to respond to words like violent and aggressive c. People who suppress will be less likely to think about stereotypes d. People who suppress will control their prejudice Macrae, Bodenhausen, Milne, & Jetten, 1994 Lexical Decision Times as a function of Suppression 750 700 650 Suppressors 600 Non-suppressors 550 500 Lexical Decision Time (ms) Stereotypical words Macrae, Bodenhausen, Milne, & Jetten, 1994  Suppression can lead to rebound effects greater activation of thought than would be the case if thought not suppressed  This affects thought and behavior o The study showed people who suppress would be faster to respond to words like “violent” and “aggressive”. o Larger number in the graph means slower time in responses. Therefore those who suppressed were faster to respond to words. What they initially wanted did not happen but the oppose happened. o Suppression is bad way to deal with our society. They also affect thought and behavior towards certain people o They then asked the people to go in a room and sit. At the seventh seat they put leather jackets and those who suppressed the stereotype of skinhead sat further away from the jacket and the seat than those who didn't suppress. Therefore affects the behavior of people  Critique: o Will this generalize to other groups? Not really because some people like skinheads o Will it predict real behaviors? Not really because in the real world is different. Modern Prejudice Prejudice has changed!  David Chappelle: Open Racism;  People don't act the way he said they do because it has changed. Where we live people don't think like that anymore. Segregation in the US  Segregation in the US: -The posts cards were very straightforward but now you don’t see that  We serve coloured  Public Swimming Pool: WHITE ONLY In Canada too?  Mc Gill back in the day had Jewish quota (accepted certain number of Jews a year). The housing also were set for Jews quota. These things don't exist now. Modern Racism  Polls show decrease in racism  Does this mean racism is thing of the past? o It has change form but did not go away  It is no longer “fashionable” to be racist  Yet there is still resistance to integration o Affirmative Action  Affirmative action to pick from people unwanted to balance the people around o Marriage  Marriage to allow different race get married o Housing  Housing anyone can own one and people moving in to other racist neighborhood  Prejudice went underground and “modernized” Old fashioned vs. Modern Racism OLD FASHIONED RACISM MODERN RACISM  It is a bad idea for Chinese and Whites to marry  Chinese people have more influence upon the one another push for multiculturalism than they ought to have  It was wrong for the government to outlaw the  There are too many non-English signs in the city Chinese Head Tax  Chinese are getting too pushy in their demands  If a Chinese family with the same income & for government reparations education moves next door, I would mind a lot  Chinese have gotten more economically than they  I favour full racial integration deserve  Chinese people should learn to speak proper  The news media has shown more respect to English Chinese than they deserve Modern Racism (MR)  MRs don’t consider themselves racist; racism is a thing of the past o Modern racist doesn’t think they are racist at all  Racist feelings are disguised as negativity towards all who oppose traditional values o They don't overtly have explicit attitudes towards Chinese but put emphasis on government and culture o They don't like people who try to change their culture o They're racist and they're hiding it from other people  E.g., the mosque in an area where people don't want it and disguise their feelings using oppositional or policies to disagree  Any criticisms? o These scales become out of date because racism changes over the years o People do a modern racist scale, they change their answer  Modernism is not conscious.  Some people do not
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