PSY100H1 Lecture Notes - Lecture 7: Visual Search, Morris Water Navigation Task, Kfc
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PSY100H1 Full Course Notes
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Document Summary
It"s easy for us to miss (even very obvious things) when they violate our expectations. Searching for one feature is fast and automatic (parallel processing) The target will pop out at you (grabs your attention) Searching for two (or more) features is slow and effortful (serial processing) Encoding phase: information is acquired and processed into a neural code that the brain can use. Ex: typing something into a word document. Storage phase: retention of encoded information (whether it is for a moment or a lifetime) Ex: storing the document onto your computer. Retrieval phase: recalling or remembering the stored information when we need it. Ex: retrieving the title to pull up the document, attempting to remember somebody"s name or an answer on a test, etc. Understanding the function of memory can help us understand how it works. Memory is not a recording, it is a reconstruction.
